In the Chatbot Evolution project, I collaborated with a prominent Australian alcohol retailer, Dan Murphy, to enhance the customer experience. Our mission was to transform their website chatbot, making it more personable and engaging to create a stronger connection between customers and the Dan Murphy brand. We conducted a thorough analysis to identify engagement challenges and explore innovative solutions. By implementing strategic recommendations, we successfully repositioned the chatbot as a powerful tool within the company's broader customer engagement strategy. This project highlighted the importance of adaptability and innovation in a dynamic business environment.